FashioniStore - Online Jewelry Store
Premium jewelry e-commerce platform with an elegant interface, smart product management system and seamless shopping experience built on Next.js and NestJS.
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Timeline
10 weeks
Team
3 people (PM, Frontend Developer, Backend Developer)
Client
Jewelry Retail Business
Budget
$1,200-2,000
About Project
FashioniStore is a premium jewelry e-commerce platform built with modern fullstack architecture. The frontend uses Next.js 15 and React 19 to deliver an elegant, smooth interface with server-side rendering and maximum SEO optimization. The backend is developed with NestJS following clean architecture standards with PostgreSQL and TypeORM as the relational database, ensuring data integrity and support for complex queries for the product catalog. The system integrates high-quality product image management, advanced product filtering by material, style and price, along with seamless checkout experience and real-time order tracking.
Video Showcase
Technologies Used
Key Features
Diverse jewelry product catalog with advanced filters: material (gold, silver, platinum), style, price and collection
Product detail page with 360° image gallery and high-quality zoom
Shopping cart and wishlist system with real-time state synchronization
Complete checkout flow with multi-payment method integration (Stripe, VNPay, COD)
Real-time order tracking with email and SMS notifications
Product review and rating system with image upload
Admin dashboard for managing products, orders, customers and revenue
Product image management with Cloudinary: automatic upload, resize and optimize
Promotion system: coupons, flash sales and seasonal collections
Multi-method authentication: email/password, Google OAuth 2.0
SEO optimized with SSR, JSON-LD structured data and Open Graph for each product
Elegant responsive interface, optimized for all devices
Challenges
- •Building complex jewelry product catalog with multiple variants (ring sizes, materials, colors) and inventory management per variant
- •Optimizing image loading performance for jewelry catalog with thousands of products, each with multiple high-quality photos from multiple angles
- •Designing an elegant and highly aesthetic interface suitable for a premium jewelry brand while ensuring performance and accessibility
Solutions
- •Designed PostgreSQL schema with clear TypeORM entities for product variants, using one-to-many and many-to-many relationships between products, variants and categories; created indexes on frequently filtered columns for optimized query performance
- •Integrated Cloudinary with transformation pipeline: auto-resize to multiple standard sizes, convert to WebP, lazy loading with blur placeholder, and CDN distribution to reduce latency
- •Applied consistent design system with CSS custom properties for elegant color palette, typography scale and spacing system; used Framer Motion for subtle micro-animations enhancing premium feel
Results
- •Completed full-featured jewelry e-commerce platform with 15+ backend modules and an elegant user interface
- •Optimized image loading performance with Cloudinary reducing image size by 60%, significantly improving Core Web Vitals especially LCP
- •Successfully deployed with Docker Compose, achieving Lighthouse Performance score of 90+ and SEO 95+ thanks to SSR and structured data
Client Testimonial
“Our jewelry website now truly reflects the elegance and quality of our products, customers are very impressed with the interface and shopping experience.”
Chủ cửa hàng FashioniStore
Store Owner
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